WHY OUR BRAND
The Carpet Chemist is leveraging a unique and lucrative point of differentiation to grow steadily and strategically in markets across the country. Carpet cleaning is a $5 billion industry, and it’s projected to continue growing by approximately 3% annually. The Carpet Chemist is poised to dominate that massive and growing market.
The Carpet Chemist has cornered and outsized share of its category by offering what other carpet cleaning franchises can’t. Most carpet cleaning companies are only equipped to clean carpets, but The Carpet Chemist offers a range of in-demand niche services, including carpet stretching and carpet dyeing, making it consumers’ go-to resource for virtually any carpet need.
“We identified a crucial gap in the marketplace, which is that most carpet cleaning brands don’t offer services beyond cleaning and they don’t even do that very well,” said Brandon Cerrito, CEO of The Carpet Chemist. “When most people run into issues with their carpet, whether it’s a bad stain or shrinking or it’s in disrepair, they call a carpet cleaner, the cleaner tells them they can’t solve that issue, and then they end up replacing the whole carpet. We’ve made a name for ourselves by handling virtually anything a customer throws at us, which saves them a ton of money and has made us a leader in the space.”
In Business Since
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